Managing Peak Demand

White Paper – Kammac Knowledge

Managing Peak Demand

Peaks in demand can derail retailers fast even when they are expected. This can cause delays to customers and spiralling costs. Through effective planning, intelligent application of technology, and flexibility however, peaks can be managed to ensure that customer demand continues to be met, while maintaining operational efficiency.

Sudden spikes in volume can cause significant challenges for retail and logistics businesses. These spikes can result from seasonal demand, new product launches, promotional events, and unexpected shifts in consumer behaviour. To manage these spikes effectively, businesses need to have an accurate forecast of their demand and the resources required to meet it. We incorporate a variety of research in the field as well as drawing on decades of experience and institutional knowledge in-house in order to combine approaches and provide our approach to managing peaks in demand.

 

 

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