If you’re not on TikTok Shop yet don’t worry. We’ve made this handy guide to get you set-up and succeeding in no time.
TikTok is rapidly becoming one of the best ways to be discovered by new customers and is already the go-to for Gen-Z customers. The process for setting-up on TikTok Shop is straight forward, but to succeed you need to really embrace the platform, and let your brand’s unique personality shine.
Step-by-step guide to setting up TikTok Shop
Switch to a TikTok Business Account
If you don’t already have it, your first step is to create a personal TikTok account, you’ll need to switch this to a Business Account to set up on the TikTok Shop. Simply open TikTok on your mobile device, tap the three lines located in the top right corner of your screen, select ‘Settings and privacy,’ proceed to ‘Account,’ and ‘Switch to Business Account.’ Follow the prompts on the screen you’re there!
Establish TikTok Seller Centre
After switching to a Business Account, the next stage is to establish an account on TikTok Seller Centre. This platform is where you’ll manage most of your business activities, including product uploads, analysis, handling customer inquiries, and more.
Access the TikTok Seller Centre sign-up page and log in using your TikTok Business Account credentials. You’ll be required to upload essential documents for verification, including identification. Don’t overlook the importance of linking your Business Bank Account with TikTok Seller Centre during the setup process.
Upload your products
While TikTok verifies your documents, you can commence the process of uploading your products. Whether your product range is extensive or compact, you can seamlessly add product photos and provide comprehensive descriptions to create a captivating online shopping experience.
If you are currently using platforms like Shopify or WooCommerce, you can synchronize your product listings with your TikTok Shop account, streamlining inventory management, returns, and advertising campaigns.
Tips for thriving on TikTok Shop
With your TikTok Shop ready for action, here are some innovative tips to help you excel on this dynamic platform:
1. Pioneer and Innovate:
Given TikTok’s unique audience, embrace creative experimentation. Experiment with various content styles and formats to discover what truly resonates with your audience.
2. Leverage Trends
Stay ahead of the curve by integrating TikTok’s ever-evolving trends into your content. This will boost engagement and visibility.
3. Spotlight Your Products
Capitalise on TikTok’s format to showcase your products through unboxing videos, product demonstrations, before-and-after visuals, and compelling storytelling. Encourage user-generated content to build trust and spotlight your product range.
4. Collaborate with Influencers
Forge partnerships with influencers to broaden your reach and cultivate trust among their dedicated followers. Select influencers whose values and interests align with your brand. You might want to consider a specialist influencer marketing agency to manage this process.
5. Choose a 3PL
To enhance your prospects on TikTok, consider outsourcing order fulfilment to a reputable partner. By shipping your products to their warehouse or fulfilment centre, they will manage the day-to-day of picking, packing, shipping, and handling returns, allowing you to channel your efforts towards growing your business.
Embracing TikTok Shop opens up an exciting realm of possibilities for ecommerce brands to tap into a vibrant and extensive market. By adhering to these steps and harnessing our expert tips, you can unlock the full potential of TikTok for your business.