At Kammac, we’ve experienced a significant surge in wellness-related business this January, driven by health-conscious consumer trends such as Dry January and Veganuary.
We’ve seen notable increases in orders across key categories, including alcohol-free beverages, wellness drinks, plant-based snacks, and even weighing scales, underscoring a strong shift toward healthier lifestyles in the New Year.
One standout category has been kombucha, with Purearth’s product line achieving cumulative growth of 21.3% since September. January orders alone were 14.66% higher than the four-month average leading up to the month, demonstrating sustained interest in health-conscious beverages beyond the holiday season. As kombucha continues to rise in popularity among wellness-driven consumers, our collaboration with Purearth highlights the increasing demand for functional drinks that support overall well-being.
In addition, plant-based snacks have also experienced remarkable growth. Working with leading brand LoveRaw, we reported a cumulative growth of 4,066% in this category since September, with our streamlined and professional logistics solutions being a key part of this success.
Kully Dhaliwal, Finance Director at LoveRaw, shared, “Since partnering with Kammac, we have had an excellent experience and found their team to be both professional and responsive to our specific business needs.
“Kammac set up a dedicated project team to handle every aspect of our transition, from operations and fulfilment to commercial and technical integration. This thorough approach allowed us to gain a clear understanding of fulfilment costs on a per-product basis, which was crucial for ensuring we stayed within our budget.”
Alcohol-free beverages have also experienced major growth leading up to January. Shipped volumes of 0% alcohol products followed a strong upward trajectory, with total cases shipped increasing by 4,775% from October to December.
Alongside food and drink, the demand for health-related products like Tanita’s weighing scales has also seen an uptick, with order quantities growing by 71.50% in the last quarter.
Commenting on the drive for wellness goods in January, Alec Hunt, our Director of eCommerce and Value-Added Services, said, “Consumers are continuing to see the New Year as the time to embrace a healthier lifestyle. Our e-commerce and logistics teams are highly experienced in managing these upticks in volume, and we are all working hard to make sure we play our part in helping improve the UK’s wellness routines.”
As we continue to grow our network of wellness clients, we’re set to expand our capabilities further to meet the rising demand for high-quality, health-conscious products. With more clients expected to join the ranks of our trusted partners, the surge in wellness-related orders demonstrates the impact of consumer health trends on supply chain needs.